Five Benefits of Long Term Business Relationships

Five Benefits of Long Term Business Relationships
Karen Pickering

How Longevity Saves Time and Money


Every day we are faced with challenges and opportunities that take up a great deal of time. We are peppered with emails, text messages, Facebook, Twitter and a variety of other social media. There are so many choices to make and decision-making has become increasingly important. Want to have more free time, peace of mind and confidence in your business partners? Consider sticking with a company for the long haul.

Alaska Horse Expo adventure was June of 2012. Great experience.
Raye Lochert Horsemanship and Willfully Guided Horsemanship, Allison Trimble Real Estate

sharon-lochert_allison-trimble_karen-pickering Business

Alaska Horse Expo sponsored by Allison Trimble of Willfully Guided Horsemanship (Left to right: Sharon Lochert, Allison Trimble, Karen Pickering)

Coming from 20 years of magazine publishing I’ve seen clients come and go. The ones that have stuck it out over time have become successful business partners. Why? There are several reasons:

1) The company becomes familiar with your wants, needs and personal style making it easier to relay information on advertising and marketing strategies.

2) The company has all your artwork, logos and previous ads to pull at a moment’s notice. Face it; we tend to wait until the last possible second to get things done. Creating a whole new advertising message with a new company on a deadline can be deadly.

3) You develop a comfortable and mutually beneficial working relationship. The longer you work together the easier it becomes to accomplish marketing goals and understand each other’s desired outcomes.

4) A good company is committed to your success. If you succeed, they succeed.

5) A side benefit: you become friends. No one has your back like a friend. As human beings we all desire to see our friends succeed. We all need relationships.

In finding strategic business partners it will become evident who has your best interests at heart and who’s just looking for a quick buck. Look for the relationship that is worth keeping and stay with it for the long haul.

Stonewater Ranch took CTKHA Leadership team on great adventure in Yellowstone National Park – August 2014.

yellowstone-trip-2014 Business

Yellowstone Trip sponsored by Ken Solem of Stonewater Ranch (Left to right: Karen Pickering, Ken Solem, Anna Hopkins, Linda VanderGiessen, Wendy Croney, Nicole Sorbo)

At NWHS we value the relationship. If you’re interested in developing a long-term, mutually beneficial business partnership where we share your products and services with a long-time, loyal readership give me a call. I’d love to journey with you as you see your business grow and succeed. It’s what we do. Call me today! 360-332-5579


Quote: Hold on to the people and things that really matter. Let most of the other stuff go. ~ Michael Josephson – Author and Speaker

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Karen Pickering

Owner/Publisher Karen’s lifelong love of horses began at a very early age when she wore out a couple of rocking horses before convincing her parents to get her the real thing. That ill-tempered bay gelding, Brandy, was a challenge for the young horsewoman, but it drove her ambition to become a horse trainer. After attending Canyonview Equestrian College’s Horsemanship Program, Karen realized she needed work that was a little more lucrative than training, so she took a job with Customs Brokerage to pay the bills. There, she discovered an affinity for computers and a talent for creating informative, entertaining newsletters. The Northwest Horse Source began as such a letter in December 1995, with a distribution of 1000 copies for its 12 black and white pages. Since then, it has grown into beautiful, all-gloss magazine with the largest coverage of any free equine publication in the Northwest – a distribution of over 16,000 copies and over 600 locations monthly. Not bad for the results of one woman’s dream to work with horses!

Today, Karen remains involved with every aspect of the magazine and treasures the community of thousands who share a common passion. Somewhere in the wee hours of the early mornings and late evenings, she still finds time to care for April, her gorgeous and sweet-tempered Quarter Horse.

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