What’s the Right Thing to Do?
by Karen Pickering
When it comes to finding the right horse there are so many options it can be overwhelming. My experience buying horses is that they usually find me. It’s been 16 years since I bought a horse and I realize how we find one has changed dramatically in the last decade.
We have access to an immense number of horses due to the explosive growth of the Internet. This can make the selection process daunting. Horse magazines used to be the best medium for finding your next riding partner. Now the vast sea of horse-for-sale websites has pulled breeders and sellers away from magazines with the illusion of free online advertising to a large group of potential buyers.
Admittedly, it’s nice to have such a large selection at my fingertips, but I guess I’m a bit old-fashioned. My next horse purchase will be from someone I know or a reputable breeder (most likely a client). Businesses that advertise in print generally have a good reputation and realize the value of advertising in a reputable marketplace. If they’re willing to invest in their marketing it usually means they are successful breeders with quality stock. Print ads stick and are available for quite a while, not a flash on your screen.
I have taken great pride in our print magazine, The Northwest Horse Source, and enjoy having that personal, one-on-one relationship with my clients. I am here to help you grow your business and want to see you succeed. If you’re successful, I’m successful. I enjoy putting together a program that will work for you. Most of all, I like to see people partnered with the right horse.
If you’re interested in breeding your mare or have a stallion to promote, defining your specific needs is of the utmost priority. Are you breeding for the next futurity champion or a quality trail horse? Careful consideration when selecting a mate for your mare or stallion will up your chance of success. Also, be cautious when you purchase a young horse. Quality breeding operations will care about repeat business and a satisfied customer. They will help you find the right stallion for your mare or will help you purchase a young horse to bring up as your next riding partner.
I am excited to announce the launch of our new equestrian lifestyle section of the magazine. I plan on featuring more products and articles related to living the equine lifestyle such as home and ranch design, horseware, jewelry, country cooking and more. Please enjoy our new section and give us your feedback. We love getting input from our readers.
Happy New Year, and thank you for being our loyal readers and advertisers.
Quote: “Believe you can and you’re halfway there.” ~ Theodore Roosevelt