Why Write a Press Release?
A properly written press release can help ensure coverage for an event, product, service, or news item. It gives you the opportunity to give publishers and websites quality information to post online or use in print. This can up sales, attendance, and customer inquiries.
Components of a Press Release:
- Clear, compact title
- A Body: This should be written in third person and as you would like it to appear. Do not expect publishers to edit a press release for you, so many are sent that only the best ones are used. Make sure you’re one of the best!
- The Details: Answer all the basic information of who, what, where, when, why, how?
- Information on the company.
- End the press release with “###” to signal its completion.
How To Submit a Press Release:
Electronic press releases should stay under 400 words and be sent via email to firstname.lastname@example.org.
Be sure to include contact information in your submission including: Name, Email Address, Physical Address, Phone/Fax, and a Website. This allows us to contact you with questions, follow-up, or for future product placement.
- Some Key Things to Remember:
- Avoid overly used phrases like “breakthrough”, “unique”, “state-of-the-art”, etc.
- Always write it from a journalist’s perspective (read through some quality newspapers if you’re uncertain about tone). Never use “I” or “we” unless it’s in a quote.
- Shorter is better (under 400 words). Don’t worry about getting every single detail in. Refer readers to a website or other supplementary resource for more information.
- If your press release is concise, complete (including photos, contact information, etc), and well written, it is more likely to be covered by any publication.
- Always include contact information in your press release.