The Joy of Transformation
By Karen Pickering
Things are always changing. The way the horse industry has changed over the last 25 years is astonishing. Every business finds that change comes whether we’re ready or not. I have been sharing bits of information here and there about my upcoming ventures and am super excited about the next chapter of my life and where we’re going with the Northwest Horse Source magazine.
The magazine will stay in print as long as there are stores that will stock them. Recently, we lost a few of our grocery store outlets; that means we readjust and find new locations. I do want to say it’s important to support your local feed and tack stores, as they have to compete with Amazon and other online vendors for product sales. People are purchasing more with smartphones and tablets and we are rising to the occasion with our digital edition, online articles, and a mobile-friendly website. You can take the magazine with you anywhere digitally.
One of my recent ventures is to work on becoming certified as a Jack Canfield Trainer. One of my goals is to start a group consisting of people who want to change their lives by reaching their dreams and goals. There are some life skills I’m learning that I’ll share in this new group.
Many of us want to ride into our senior years and I want to help make this happen. With the Northwest Horse Source as a launching pad we can take things in a new direction. Perhaps by sharing my life experiences and what I’ve learned with others, I can change a life. I love to work with people and the magazine has given me the opportunity to travel, meet some of the best trainers and companies in the business, and interact with the horse industry for my livelihood.
Finally, I’m excited to have Jack Canfield on the cover of our November issue. Jack is co-author of the Chicken Soup for the Soul series and has been a speaker for over 25 years. After meeting him in Portland I’ve made some big life-changing decisions. I’m excited to share his principles with my readers (and to find out he has horses)! Please enjoy the cover story on page 6.
The resounding theme for us at Northwest Horse Source this season is meaningful gifts. Have a great month and have fun preparing for the holiday season. We’re here to help!
Quote: “All the forces in the world are not so powerful as an idea whose time has come.” ~ Victor Hugo – 1802-1885 – Poet, Novelist, Dramatist
Owner/Publisher Karen’s lifelong love of horses began at a very early age when she wore out a couple of rocking horses before convincing her parents to get her the real thing. That ill-tempered bay gelding, Brandy, was a challenge for the young horsewoman, but it drove her ambition to become a horse trainer. After attending Canyonview Equestrian College’s Horsemanship Program, Karen realized she needed work that was a little more lucrative than training, so she took a job with Customs Brokerage to pay the bills. There, she discovered an affinity for computers and a talent for creating informative, entertaining newsletters. The Northwest Horse Source began as such a letter in December 1995, with a distribution of 1000 copies for its 12 black and white pages. Since then, it has grown into beautiful, all-gloss magazine with the largest coverage of any free equine publication in the Northwest – a distribution of over 16,000 copies and over 600 locations monthly. Not bad for the results of one woman’s dream to work with horses!
Today, Karen remains involved with every aspect of the magazine and treasures the community of thousands who share a common passion. Somewhere in the wee hours of the early mornings and late evenings, she still finds time to care for April, her gorgeous and sweet-tempered Quarter Horse.