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From My Saddle: Exciting Expos!

expos
Karen rides her mare April at the Washington State Horse Expo in 2012. Photo by by DiaRae Harvey.

The Place to Connect with Favorite Trainers I’ve attended horse expos as a sponsor for over 20 years. Despite the cost and hard work involved in preparing for them, I love them! Every year I look forward to connecting with my writers, advertisers, and readers. It’s rewarding to engage with … Read More

Create an Advertising Calendar!

Planning an advertising calendar is crucial for organized and effective marketing. Here’s a simple outline for a monthly advertising calendar: I have always enjoyed working with my customers on their advertising. It may seem like a great deal of work but actually if you follow this step by step, you … Read More

From My Saddle: Change is Inevitable

Change
My best friend’s husband, Duke, created this beautiful plaque for me commemorating 28 years of the Northwest Horse Source.

Moving Forward and Embracing Digital Communication 2023 was a year of big changes for The Northwest Horse Source. The November/December issue was the final print edition of the magazine and we’re now an all-digital magazine and website. This was a tough decision for me, but the print version of the … Read More

From My Saddle: Where Do We Go From Here?

Resource
Karen Pickering with Francesca Carsen, Spanky & Dally. NWHS Photo.

The Northwest Horse Source Supplies Trusted and Relevant Information As we embark on the new year there’s a lot of uncertainty in the air. Change is happening whether we’re ready for it or not.  Here’s what’s happening: we’ve discontinued the print magazine and are focusing on digital edition. We can … Read More

Gain New Leads Through Our Membership Program

NWHS Member Benefit Program Offers Big Benefits for Program Sponsors! Targeting the right market is one of the biggest concerns for business owners. We’ve helped solve this problem with our Member Benefits Program. By offering a coupon discount on select products and services to our membership, you get access to … Read More

From My Saddle: Youth and Education

Western Washington University Students, Jesse Nunley and Rebecca Manlow, hang out with April after finishing a marketing project for NWHS in 2015.

Producing a Magazine Takes an Incredible Team I’ve come to realize after so many years how blessed I am to be working with the team I have. Running a magazine for 27+ years and starting a new one nearly two years ago, I understand the dedication and discipline it takes … Read More

From My Saddle: I Love Horse Expos

Enya and Karen at Semiahmoo after a morning walk and some much-needed rest and relaxation. NWHS Photo.

Every Event is a Unique Experience By Karen Pickering It all started with the Rocky Mountain Horse Expo in February. It was very cold in Brighton, Colorado but a great event. We then trekked to Albany, Oregon for the Northwest Horse Fair & Expo. As I write this I’m vacationing … Read More

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