Newly designed Absorbine® website features improved functionality, interactive consumer experience, and rich company history
East Longmeadow, MA – Absorbine® is pleased to unveil its new website, which offers consumers an interactive and engaging resource for product information, horse care education, special offers, and more. The website is revealed at a time of significant growth for the Absorbine® name, and serves as a powerful platform for its trusted brands and as a tribute to its rich family heritage.
The new Absorbine.com arrives on the heels of a powerful print campaign that has showcased six strong brands in the first half of 2016, and carries that aesthetic and story into an interactive digital format. Consumers visiting the site will appreciate a clean, user-friendly home page with easy access to their favorite Absorbine® products. Opportunities for engagement are interwoven throughout the site, including a comprehensive Learning Center, many informative how-to videos, and special coupon offers.
At the center of the new site is an interactive shopping tool that personalizes each visit: the Absorbine® Tack Box. This feature invites consumers to share information on their lifestyle, their horses, and their riding level to receive a recommendation on which Absorbine® products best suit their needs. With this tool, consumers can fill a virtual tack box of Absorbine® necessities to reference when shopping through an online retailer or at their local tack shop.
The history and family heritage that the Absorbine® name carries is showcased throughout the site as well, and presented chronologically in an illustrated timeline. The Absorbine® story begins with a fierce dedication to equine welfare, as Mary Ida Young and her husband Wilbur Young sought a humane way to soothe the aches and pains of their working delivery horses. Mary Ida formulated a special blend of herbs and essential oils into a tincture designed to increase blood flow and provide fast relief, and named it Absorbine® Veterinary Liniment. The illustrious history that followed as the Youngs established a business and grew their brand through four generations is presented in a graphic timeline on the website, spanning 124 years of innovation. Consumers will find the unique story of Absorbine® to be a fascinating glimpse at all that has gone into creating the products they know and love today.
The launch of the website is a significant milestone as Absorbine® continues to expand as “The Horse World’s Most Trusted Name®”. “Customer service is at the forefront of all that we do, and a brand’s website is so often where that relationship with the consumer begins,” says Chris Jacobi, President of Absorbine®. “We wanted to create a true brand experience for our customers, offering them not only clear, easy-access information on all of our products, but also education, engagement, and advice on all kinds of horse care topics. The new absorbine.com achieves that, all in an elegant, interactive design that makes for a very pleasant user experience.”
The new Absorbine® website has officially launched and can be viewed at www.Absorbine.com.
About W. F. Young / Absorbine®
Founded in 1892 by Wilbur Fenelon Young and his wife, Mary Ida, W. F. Young, Inc. has manufactured and distributed quality health care products for over 120 years. The company is recognized as a worldwide leader in innovative, specialized animal health care brands – including Absorbine® Veterinary Liniment, UltraShield® fly control, ShowSheen® grooming products, Leather Therapy® leather care, Hooflex® hoof care, as well as Absorbine® and Missing Link® supplements – that improve wellness and enhance the quality and enjoyment of life for people and their animals. For more information, visit www.absorbine.com.
Absorbine®, ShowSheen®, Leather Therapy®, UltraShield®, Missing Link® and Hooflex® are trademarks of W. F. Young, Inc