September 2003
WHAT ARE YOU DOING ONLINE?
To know what the public is doing online is important in understanding & improving your online business. Habits, access, and connection speeds affect how a user will interact with your web site. Here are few statistics that you may find interesting. Most of this information was gathered from www.pewinternet.org - they have done extensive research if you are interested.
60% of Americans now have Internet access.
What we expect from the Internet:
63% of all Americans expect that a business will have a Web site with product information
69% of Americans expect to be able to find reliable, up-to-date news online
31% of Americans expect to be able to find reliable information about a person online
How we connect to the Internet:
Users with a high speed connection: 16% of Americans (31% or 30 million people)
Users who are content to stay with their Dial-up connection: 57%
Top DAILY activities for Internet users and what percentage participate:
Go online -- 59%
Send e-mail -- 52%
Get news -- 32%
Use a search engine to find information -- 29%
Surf the Web for fun -- 23%
Look for info on a hobby -- 21%
It all comes down to understanding your client. A successful online model accounts for the user’s activity and preferences in using the Internet.
-Doug DeVries
Equine-Design.com
doug@equine-design.com
Copyright © 2008 The NW Horse Source, LLC
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