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MAGAZINE ARCHIVES

How to Lose Customers Without Even Trying: Five Quick and Easy Ways to Drive your Customers Away
by Doug Devries, Tech Help
May 2007



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Have a website? Need to make a quick impact? Here are five great ways to drive your customers away:

 

1. Use super-large 6 megapixel images on the home page. There is nothing better than a great picture. But if it takes more than 10 seconds to load the page, your customer will get distracted and leave.

 

2. Build your website, and then ignore it. Don’t periodically check that your website is available. Hosting companies occasionally can have problems and your website could end up showing people that classy “The page cannot be found” error message. A service like SiteUpTime.com can help you keep tabs on your website. This way you will be notified before your customers see a blank web page.

 

3. Talk more about your company than meeting the needs of your customers. We all love our own companies, but our customers don’t usually care…at least not yet. First, meet their needs, and then they’ll love you. Your customers will also be really confused if they can’t relate to the internal language that you use.

 

4. Hide your contact information “below the fold” (not visible on the first screen) or on an obscure page. Showing your contact info prominently will only enhance your credibility.

 

5. And the very best way to drive people away from your website…don’t update your content. If you have something on the home page that refers to your latest news from January 2004, that would be a perfect reason for someone to try another website.

 

Use these five simple steps and you'll keep just about everyone away from your website...well, except your mom.

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