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The #1 Marketing Mistake

Dive deeper into an effective marketing strategy I recently came across an article that explained something I’ve seen play out many times over the past 30+ years in the horse industry. It described one of the most common reasons businesses struggle to grow—and it immediately resonated with me. The challenge … Read More

The 40th Annual Idaho Horse Expo is April 3 – 5, 2026

Idaho Horse Expo
Warwick Schiller headlines the Idaho Horse Expo April 3 – 5, 2026, in Nampa, Idaho. Photo by Tyler Schiller

Expo Brings Top Clinicians and Trainers to the Ford Idaho Horse Park in Nampa, Idaho The 40th Annual Idaho Horse Expo will be held April 3-5, 2026, at the Ford Idaho Horse Park in Nampa, Idaho.  Horse lovers of all ages will want to attend this event.  The Expo will … Read More

Do Whatever You Can Do

Do whatever you can do
Don’t feel like riding today? A short session of liberty work can go a long way toward increasing trust between you and your horse. Photo by Kim Roe

Progress Comes One Small Step at a Time I may have found the secret to a well-lived life. I call it, “Do whatever you can do.” Okay, maybe this just works for me, but I want to share it with my fellow horse people who might also struggle to get … Read More

Highlights from the 2026 USPC Convention: Education, Horse Well-Being, and Leadership in Action

USPC Convention

February 11, 2026 (Lexington, KY) — As a national leader in equestrian education, the United States Pony Clubs (USPC or Pony Club) continued to expand upon the topics horse owners and riders care about most through expert-led presentations at the annual USPC Convention, where learning and leadership development, horse well-being and rider … Read More

News Release: Virginia Tech-developed H-FIRE treatment now offered at Equine Medical Center

H-FIRE
(From left) Mohamed Hajeeh Ali and Elsa Ludwig give a patient high-frequency irreversible electroporation treatment. Photo by Sharon Peart for Virginia Tech

February 6, 2026 — The Marion duPont Scott Equine Medical Center in Leesburg now offers H-FIRE, a revolutionary non-thermal tumor ablation procedure originally developed through Virginia Tech’s collaboration between veterinary medicine and engineering. Horse owners battling stubborn sarcoids and melanomas have a new option: a tumor-destroying technology that allows most horses to remain standing during … Read More

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